Key features and sustainability principles

2.7x more sustainable

The CB01 design, production process and local supply chain give it an 87% sustainability score. This makes it 2.7 times more sustainable than a comparably priced series watch.

Recycled and recyclable

The CB01 case, dial and buckle are made out of 100% recycled stainless steel. The dial has no galvanic treatments. The straps is made out of vegetable-tanned leathers. The box is made of Swiss FSC100 renewable forest wood. 95% of the components are recycled, recyclable and/or repurposed.

Raw and "Naked"

All the CB01 components are finished by machining or are «raw». No chemical coloring, paints, inks, varnishes or glues are used. 

Repurposed

The CB01 encases repurposed Dubois Depraz 14060 and Soprod P024 mechanical movements. Sourced from unused stocks instead of a manufacturing new ones.

Local

All components are manufactured in Switzerland with Swiss watchmaking methods, social conditions and environmental regulations. Switzerland ranks in the top 3 countries of the EPI 2020.

Less transport

The most effective way to reduce the carbon impact of watch production is to act locally and source materials and skills nearby. All CB01 components are locally made and sourced.

Renewable energy

The CB01 parts are manufactured using Swiss "Nature Made Star" certified local hydroelectric, solar, wind and biomass energy.

Less energy

The CB01 has been designed and technically developed with fast production in mind. Less production time means less energy consumption.

Manufactured in-house

By manufacturing, hand-assembling and executing activities in-house and in Switzerland, transports, waste and energy consumption are mimimized.

State-of-the-art

By using only the newest and most efficient machines, work processes and methods, energy and waste are minimized.

Produced on order

Only what is ordered is produced. This eliminates stocks and therefore the waste represented by unsold items.

"Through this watch, I try to do my job in a more virtuous way. It aims at pushing the watchmaking industry to question its design and production processes, and consider that changes are needed. And possible.

It is a tribute to the women and men whose work contributes to a better future, and an ode to craftsmanship and the people of watchmaking. A concrete step towards a more sustainable watch industry".

About Cedric Bellon

The Earth

Its fascinating inception and history, so vast and so small… Our beautiful and only home. I cannot ignore it.

Product designer

I am a man of goods, materials, textures and functions, and for some reason, I find satisfying, grounding, and aligning to use primary tools. They are « real » and allow to do « real » things in this virtual world.

Books

My bedside book. « L’Usage Du Monde » by Nicolas Bouvier a Swiss writer.
(« The Way Of The World ») 

Heroes

The heroes of my childhood are humanists, scientists and explorers. Haroun Tazieff, Carl Sagan, Jacques Mayol, Jacques-Yves Cousteau, Jean-Louis Etienne, Nicolas Hulot, Anne Franck, Hubert Reeves,  Corto Maltese… and many others. 

Places

My beloved places: Lapland, Canada, Brittany (France), Amorgos (Greece), Clisson, the village I live in (France), the cabin in my garden…

Pleasures

Hiking, contemplating, chopping wood, gardening, cooking, spending time with friends… a simple life! Melomaniac yet not musician, music has an important place in my life. 

Ghostwriter

As designer I enjoy being a "ghostwriter" in the watchmaking industry, it's a very comfortable position! I feel grateful to the people who gave me the opportunities to work in such a passionate field and taught me so much.

Customers

In 2005, Bell & Ross and TAG Heuer were my very first customers in watchmaking. There were many others and for some I’m bonded with Non-Disclosure Agreement.

The CB01 is the archetype of the sustainable watch: mechanical, simple, reliable, repairable, timeless…made to stay out of fashion cycles. Naturally gorgeous in its simple function. Taking on a patina over time. Even more beautiful after years of use. 

When I first approached the project, I thought that I just had to use recycled materials to succeed. Soon by developing the watch with Watch Angels we’ve realized that a true sustainable project is much more than that. It's about finding what is needed from an existing “circle”, transform it into a new “circle” and, finally, made it ready for its future “circle”. In fact, to process in a cycle. 

Case, dial and buckle are made of 100% recycled and certified stainless steel, produced in Europe. An industry first born from a collaboration between Thyssen Krupp and Watch Angels.

The watch

I / VII

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